So you’ve decided to start an online store. That’s great! But, how do you promote it? A blog on Scott’s Market Place lists 34 ways that you should promote your online shop to make it a success.
Their tips include:
- Offer deals on a regular basis.
- Use email marketing to remind customers to shop.
- Start a blog.
- Contact bloggers about your products.
- Start guest blogging.
- Offer video tutorials/behind-the-scenes shots.
- Brand out with social media.
- Highlight products on social media.
- Hold contests on social media.
- Try paid advertising on social media.
- Include your store’s URL in your email signature.
- Print your store’s URL on all marketing material.
- Wrap your vehicle with your store’s URL.
- Print your URL on shopping bags.
- Hand out magnets with every purchase.
- Use counter cards at checkout.
- Use window clings everywhere you can.
- Partner with other local business owners.
- Try your hand at direct-mail marketing.
- Look into grocery-cart advertising.
- Place coupons in packages.
- Update your on-hold message.
- Get your staff involved.
- Optimize your product names and descriptions.
- Optimize your photos.
- Add your products to Google shopping.
- Try pay-per-click ads.
- Join local associations.
- Sponsor local events.
- Get customers to review you.
- Start a referral program.
- Update your “Closed” sign.
- Comment in forums/groups.
- Subscribe to blogs.
For more details on these tips, and more, visit www.scottsmarketplace.com.
