As two separate things, social media and advertising make a whole lot of sense to people who study the trends, best practices and evolution of the industries, but when you combine both entities as a key strategy for small business owners, who may not know all the ins and outs, the tools become less effective.
That’s why North American Bancard is hosting a webinar on July 7 at 3 p.m. to help you understand what social media advertising is, how it can increase your profits, jumpstart your lead gen and potentially make you an expert for your small business niche.
Did you know that 85% of social media users have no idea which social media tools are the best to use?
Frankly, when you first start reading about social advertising, the conversation is usually laced with industry terms like metrics, campaigns and web traffic that may not provide the clearest explanation of what social advertising is and what it can mean for a small business.
This webinar will teach you how to:
- identify the right goals for your business, whether it be increasing your email signups or selling products online.
- Convert web traffic into foot traffic using remarketing and digital campaigns.
- Which tools are the best to use in reaching your business goals.
Once you know where you should be investing your advertising budget, it will be much easier to determine how much you should be spending to advertise your product, service or company on the web.
For example, using Google and Facebook analytics, you’ve discovered that the people who engage with your brand have preferences; they may like blog posts that demonstrate how to use your product, rather than more generic posts. Or you may discover that your users have days when they are more frequently visiting your social profiles. You can use that information to produce content and cross promote it on your most engaged accounts. Even a $5.00 budget can put your Facebook ad promoting a product demo in front of your loyal customers, potential customers and even the the customers who like your competitors’ products.
This webinar will show you how to use your social platforms to gather the analytics you’ll need to guide your advertising spend. You don’t have to waste money or wait around for ROI. The tips from this webinar will help you get in front of the customers that will benefit from your small business.
If you want to learn more about:
- Re-marketing ads.
- Tracking analytics.
- Setting up digital campaigns.
- Digital traffic conversion, or
- Growing your social pages.
