You have laid the groundwork for your online gaming business. You have even set everything up with a quality high-risk merchant provider and totally understand the complex fees, regulations, and rules that govern your industry. All that remains is to find ways to drive traffic into the digital presence you have worked so hard to launch.
1. Use email marketing.
It might seem somewhat old-fashioned, but email remains a very powerful way to acquire new customers and keep your current ones coming back. To obtain that all-important contact information, craft a powerful online campaign that encourages customers to give you their email address in exchange for subscriptions, discounts, daily updates, and relevant content.
2. Blog for success.
Even though competition is fierce and your site may be a newcomer to the industry, you can still take steps to get seen by potential players. Content remains powerful, and writing a dynamic blog can help to bring people to your site.
As you work to get your creative juices flowing, think about writing content that achieves the following.
- Speaks about topics that will attract the attention of your audience such as reviews about new games, game rules and tournaments.
- Features interviews with well-known gamers.
- Furnishes “insider” information about winning strategies.
Of course, be sure to sprinkle your content with the keywords that are most searched for by your target audience so that your site can begin to ascend toward the top of the search engines.
3. Use segmentation strategies to provide optimal customer relationship management.
Segmentation is the key to keeping people engaged on a regular basis. This term refers to the separation of your audience into thematic groups, i.e., new users, power players, inactive customers, etc. Once you have grouped your player base accordingly, you can target each subset with individualized marketing campaigns designed to enhance their use of your website.
4. Give your customers what they want.
As with any business, you need to work hard to provide your audience with the products they desire. In your case, this has to do with offering the games that interest your customers. Of course, the ones you choose need to be in line with the niche and geographical region of the people you are serving.
5. Create a voice for your brand.
The tone of your content as well as the appearance of your website and the games you offer all work together to form your brand; that combination should set you apart from your competitors in the minds of your customers. It is this positive distinction that will inspire loyalty and referrals, so make it a priority. Focus on consistency and recognizability, and be sure everything is in line with the preferences of the audience you want to attract.
6. Optimize your website.
Since your site is the platform on which users learn about and access your game offerings, be sure that it is fully maximized. To that end, optimize your SEO, make navigation easy and clear, and be sure that your site downloads quickly and is friendly to mobile users.
Gaming sites are a dime a dozen these days, but you can still succeed in this exciting and lucrative industry. Work hard to bring the right customers, then make it a priority to keep them engaged and happy. With targeted communications, intelligent customer relations and smart brand identity management, your probability of success is high.
