Did you know that the Labor Day weekend represents the third biggest sales period of the entire year for CBD-related stores and dispensaries? If you haven’t already planned out your marketing strategy, it’s time to take action now so that you too can cash in on the profits.
1. Create a buzz in advance.
Hopefully, you already have a good idea of which products you want to feature. If you don’t, use this opportunity to segment. Employ the sales history in the customer relations management software from your merchant provider to lock in what your best customers want. Then use social media, email, and text messaging to send promotions customized according to each buyer’s shopping history.
2. Plan an event
There is nothing like a free party to bring customers to your store. Pull out all the stops with complementary food and a little music, and you are virtually guaranteed to get sales.
3. Expand your hours.
On this last weekend of the unofficial summer season, many of your competitors will probably be closing early to begin their own festivities. Instead of following suit, stay open longer, and be sure to publicize it far and wide. Just remember that every minute that you are there beyond your normal time represents the potential for sales that you would not have otherwise gained.
4. Put social media to work for you.
Hopefully, you are already actively operating pages on sites such as YouTube, TikTok, Instagram, and Facebook. As long as you are careful about how you phrase your messages, these sites can provide you with a tremendous amount of free advertising both for your business in general and for your Labor Day marketing campaign in particular. You might not be able to display pictures, text, or videos about products, but you definitely can invite everyone to visit your store for your open house and to take advantage of great pricing on “special treats.”
5. Bring new customers into your loyalty program.
As part of your payment processing for CBD stores software, you have the capability to launch and maintain programs that reward customers for their regular business. On Labor Day weekend, you will see a lot of familiar faces of people who already take advantage of your program as well as new customers visiting your store for the first time.
Be sure that welcoming first-timers is a priority this weekend. Train your staff to encourage new customers to sign up for your loyalty program, and consider making doing so even more appealing with a promotional product or discount. Once people understand that you will thank them for their frequent buying with lower prices and free gifts, you are likely to succeed at creating a repeat customer.
It might be hard to believe, but Labor Day is right around the corner. Take some time to prepare now, and you can look forward to soaring profits in early fall.
